Advertising Archives

Three big predictions for the future of Mobile Advertising in LatAm

Business

By Shivvy J, 2 October 2013 at 18:07

By Shaun Gregory, Director of Global Advertising, Telefonica Digital Mobile advertising is changing the face of media planning all across the globe. People’s increased use of technology has driven major changes in advertising and the industry is becoming data driven. Mobile’s ability...Continue reading »

More innovation and education needed for strong mobile ad growth in LatAm

Business

By Shivvy J, 24 September 2013 at 22:53

According to research by The Festival of Media LatAm 2013, 70% of industry representatives expect mobile budgets to increase next year, yet 53% don’t feel education is sufficient. 24 Sept 2013: An exclusive survey run by The Festival of Media LatAm...Continue reading »

Mobile and Outdoor are a natural marriage

Business

By , 1 July 2013 at 14:58

(above image taken from the Pennies for Life campaign) By Shaun Gregory, Global Director of Advertising, Telefonica Digital, Board Director at mobile commerce platform WEVE and a non-executive of Ocean Outdoor 25 June 2013: I’ve long been intrigued by the impact of...Continue reading »

Mobile marketing set to explode in Latin America

Business

By , 17 June 2013 at 15:05

By Marcio Chaer, Director of Advertising Acceleration in Latam, Telefonica Digital 17 June 2013: Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and,...Continue reading »

Three trends driving the mobile advertising industry right now

Business

By , 26 April 2013 at 20:58

By Shaun Gregory, Director – Global Advertising, Telefonica Digital There are several trends driving the digital and mobile advertising industry at the moment, but three in particular will be prevalent as we move forward. First of all, the shift towards local. As technology...Continue reading »

How to bridge the gap between mobile advertising and consumer behaviour

Digital Life

By , 25 April 2013 at 17:11

This article was carried by The Guardian here By Simon Birkenhead, Director of Global Advertising Sales, Telefonica Digital 25 April 2013: Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a...Continue reading »

In the app wars, the winner will be determined by user behaviour

Digital Life

By , 22 February 2013 at 15:36

By Wayne Thorsen (@waytho), Vice President, Global Partnerships, Telefónica Digital Earlier this month, I had the privilege of participating in a keynote panel at AppsWorld North America in San Francisco. The panel was themed “Is HTML5 the Future?” and was part...Continue reading »

[Guest Post] Is 2012 the year that Augmented Reality finally got real?

Insights

By , 28 November 2012 at 18:01

By Matt Mills, Head of Global Partnerships, Aurasma (@aurasma) Despite sounding like something from a sci-fi movie, Augmented Reality (or AR for those in the know), is already changing the way millions of people see and interact with the world. Thanks to the...Continue reading »

[Guest Post] UK digital ad spend hits record high of £2.59 billion

Business

By , 4 November 2012 at 07:30

By Jon Mew (@jonmew), Director of Mobile and Operations, Internet Advertising Bureau (IAB) Reading our recently released UK mobile ad spend figures for the first half (H1) of 2012, you’d be forgiven for forgetting the turbulent state of the UK economy. Our...Continue reading »

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Advertising

Three big predictions for the future of Mobile Advertising in LatAm

More innovation and education needed for strong mobile ad growth in LatAm

Mobile and Outdoor are a natural marriage

Mobile marketing set to explode in Latin America

Three trends driving the mobile advertising industry right now

How to bridge the gap between mobile advertising and consumer behaviour

In the app wars, the winner will be determined by user behaviour

[Guest Post] Is 2012 the year that Augmented Reality finally got real?

[Guest Post] UK digital ad spend hits record high of £2.59 billion