The practice by smartphone users of deferring consumption of rich content until such a time they can get onto a WiFi network has become a commonly known and accepted practice. Savvy users do it to save the megabytes in their...Continue reading »
Wayra UK – part of the global Telefónica Open Future network – and Wayra Unltd start-up company, WeFarm won at last night’s annual MEFFY awards.
WeFarm, a unique mobile platform that connects farmers around the world using SMS, has won the...Continue reading »
Giovanni Benini is currently the Director of Product Management for Global SMS at OpenMarket, based in London and kindly offered to share his thoughts on the SMS market today.
Us: Giovanni, you are a well-renowned figure in the A2P SMS industry...Continue reading »
This post is not about sex and its manifold variations, but rather SMS and a surprisingly large number of unique methods for getting a text message delivered to a handset.
Now that I’ve lost 99% of the readers, please join me...Continue reading »
Receiving a text from your doctor’s surgery confirming an appointment or an airline letting you know that online check-in is now open is viewed as a completely acceptable way for a business or public service to communicate with their customer....Continue reading »
Last month, Denmark became the first country to seriously propose the concept of the cashless society. With a third of Danes already using mobile apps to conduct their daily business, this may be no big surprise for our technologically superior...Continue reading »
What does a global organization do when its star performer leaves the company after being given carte blanche to do what he likes? Can mobile technology bring order?
FIFA’s former President Sepp Blatter left suddenly, with no handover meeting and he’s...Continue reading »
In September last year, Apple introduced the iPhone 6 with the slogan ‘bigger than bigger’. Only eight years ago we couldn’t imagine a world where saying something like that about a mobile phone would be seen as a good thing....Continue reading »
After the terrible catastrophe in Nepal, Google and Facebook have both created tools to locate people affected by the earthquake. Also, they are investing in long-term projects to prevent robberies and murders.
As an example of this, the Crime Hot Spots project has helped...Continue reading »
By Dan Rosen (@DanielRRosen), Director of Global Advertising, Telefonica (@tefdigital)
12 May 2015: The mobile is clearly no longer the second screen for customer engagement. Nearly a third of total digital traffic (31 percent) is now via mobile devices, with more...Continue reading »