By Doug Thompson, Founding Partner LOCOLO, Ltd @dusanwriter
6 December 2013
The Internet of Things turns the physical world into the new media channel. Even something as seemingly data-driven as traffic patterns, the weather or my pulse rate when I jog are the source of stories: “traffic was a disaster today”, “I hit a wall today on my run”, or “boy it’s cold/hot/humid out”.
We think of IoT and M2M as primarily data-driven. But even data is shaped by the stories we tell about it: how we socialize a connected city, what we tell our friends about our Nest thermostat, or how we make sense of the quantified self.
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