Insights Archives

Three trends driving the mobile advertising industry right now

Business

By , 26 April 2013 at 20:58

By Shaun Gregory, Director – Global Advertising, Telefonica Digital There are several trends driving the digital and mobile advertising industry at the moment, but three in particular will be prevalent as we move forward. First of all, the shift towards local. As technology...Continue reading »

How to bridge the gap between mobile advertising and consumer behaviour

Digital Life

By , 25 April 2013 at 17:11

This article was carried by The Guardian here By Simon Birkenhead, Director of Global Advertising Sales, Telefonica Digital 25 April 2013: Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a...Continue reading »

[Guest Blog] Will the USA take the shock of paying full price for handsets?

Business

By , 16 April 2013 at 11:21

By Gary Cohen (@mrgarycohen), VP Mobile Research, ITG Market Research 16 April 2013: T-Mobile USA (now called T); the “Un-Carrier” has made a bold move by breaking the mould for the way handsets are priced in the US. As 4th out of...Continue reading »

[Guest Post] 10 tips to leverage social media for early sales and exposure (part 1)

Business

By , 15 April 2013 at 11:20

By James Day, Ingenious Britain (@ingeniousbrit) – Check out this online resource for SME’s here Let’s not beat around the bush here – growing a social media presence from nothing isn’t easy. It requires smart time-management, creativity, some really great, varied content, and...Continue reading »

[Guest Post] ‘Buy from a Swede’… plus 3 other ways to support European startups

Business

By , 3 April 2013 at 16:55

By Raf Weverbergh (@rafweverbergh), founder of Whiteboard, a business and startup blog featuring in-depth interviews with great European founders, business leaders and thought leaders. Recently, I was invited to an informal hangout with top European tech entrepreneurs at the offices of the inspiring Neelie...Continue reading »

[Guest Post] HTML5, AOL and Gandhi

Insights

By , 17 March 2013 at 17:24

By Tristan Nitot (@nitot), Mozilla Europe founder, Open Web Evangelist and blogger, ‘Beyond The Code’ Can HTML5 win against Android and iOS? History tends to repeat itself, and surely there is a lesson from the past that could enable us to...Continue reading »

This is the brain inside of smart “things”

Future Trends

By , 15 March 2013 at 17:35

By Daniel Appelquist (@torgo), Open Web Advocate at Telefónica Digital This week, in collaboration with Telefonica Digital’s R&D, M2M and BlueVia teams, Arduino launched a new GSM connectivity module for its popular prototyping board family. Arduino is known throughout the world by people...Continue reading »

Why we must protect the future of the web on mobile

Future Trends

By , 27 February 2013 at 21:04

This time last year at Mobile World Congress, we proudly announced a partnership with Mozilla to create a new mobile platform to deliver the first HTML5 mobile devices running on the open web. We knew that the only way to protect...Continue reading »

[Guest Post] Complexity kills, simplicity sells

Insights

By , 18 February 2013 at 11:34

By Tony Poulos (@tonypoulos), Market Strategist at TM Forum My biggest fear in this digital age is simply complexity. That may sound like an oxymoron, but the greatest redeeming feature of going digital is that it simplifies so many things, yet we...Continue reading »

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Insights

Three trends driving the mobile advertising industry right now

How to bridge the gap between mobile advertising and consumer behaviour

[Guest Blog] Will the USA take the shock of paying full price for handsets?

[Guest Post] 10 tips to leverage social media for early sales and exposure (part 1)

[Guest Post] ‘Buy from a Swede’… plus 3 other ways to support European startups

[Guest Post] HTML5, AOL and Gandhi

This is the brain inside of smart “things”

Why we must protect the future of the web on mobile

[Guest Post] Complexity kills, simplicity sells