This week as part of London Technology Week,Simon Birkenhead, the CEO of Axonix led a workshop on Programmatic Advertising.
In the three videos below, Simon provides an introduction to mobile advertising, mobile programmatic advertising and the questions that companies should ask when selecting an ad exchange partner:
[youtube]w01EBSf6dhI[/youtube]
[youtube]YaYsRkmAFec[/youtube]
[youtube]vGQLG-RzObc[/youtube]
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