19 August 2013
Radar7 is our new, recurring feature where we’ll highlight the top seven pieces of thought-provoking industry commentary that should be on your radar.
We’ve gone for an easy-to-digest format so that it makes for a quick read (under two minutes by our count!) – we’ve also put Twitter icons alongside any items that lend themselves particularly well to some social sharing.
Here we go…
1. 6 mobile trends not to be ignored
The adoption of mobile over the last five years has changed the way brands need to engage with their audiences. The Drum explores the six biggest mobile trends that marketers need to understand and embrace to successfully win consumers’ hearts and wallets.
2. How can we design an internet of things for everyone (not just alpha geeks)?
We thought this was a thought-provoking piece in GigaOM on the need to ensure products developed to take advantage of the internet of things are designed for everybody, not just the tech savvy. The core questions here are ‘what will people do with the new connected devices and tools that are now available’? And just as important – how should those tools evolve to best suit people’s needs?
3. Yes, Gmail Users Have Some Privacy. Here’s What You Can Expect
After Google’s lawyers were revealed as stating that Gmail users can have “no reasonable” expectations of privacy, Tech Crunch reviews just what Google can and can’t do with its users’ data.
4. The Connected Car: Welcome to the Next Computing Environment
Charles Golvin, a principal analyst at Forrester Research, produced a fascinating roundup on All Things D looking at how the connected vehicle is emerging as a unique computing environment. It’s also the first article on Connected Cars we’ve read with no dodgy car puns!
5. The big data advantage: How businesses can better influence their mobile audience
ITProPortal features a insightful take on how to make the most of big data. Suggestions include using it to improve apps and enhance location-based marketing.
6. How to get published – a guide for entrepreneurs
This week saw the re-launch of in-depth technology online journal The Kernel. The team is back to form with a bang in this how-to guide for entrepreneurs with tips on getting published. If its arguments inspire you, you could just roll out your own blog.
7. Open Rights Group says UK “p*rnwall” will block web forums
UK Prime Minister David Cameron’s proposed filtering system to block explicit content on the internet has generated much debate about the openness of the internet. In this article, the Open Rights Group (ORG) has suggested how the measures could unfairly block forums.