Last night, the BBC aired a compelling documentary around Big Data and its myriad applications. There are some other very interesting illustrative examples here. For instance…
- The usage of mobile location data for an e-health monitoring programme that tracks movement pattern alterations to prevent seizures in chronic heart disease patients.
– Predictive policing that based itself on a ‘seismic replica prediction model’ (that uses a similar interface to our Smart Steps tool) and map-based insights with a grid overlay to represent potential crime zones. This has seen significant reductions in crime in some places -with numbers to the tune of 26% less robberies and 10% less property crimes.
- Another popular example is how real-time bidding media companies are predicting what ads you might be interested in seeing… based on a NASA scenario evaluation method that was used to plan the mission to Mars.
Other great applications include the Human DNA code challenge and how we can successfully map it, a study of the Universe being carried out from South Africa and tracking how to detect patterns in epidemics.
We are truly at the forefront of one of the most useful technologies we’ve seen in a long time. Keep an eye on it.
You can catch the documentary on iPlayer here if you’re UK based.